Tracking and Analytics
The subtilities of analytic trackings
Without a quality Google Analytics reporting, handling a website’s development is like driving blindfolded. Unfortunately it is the case for so many merchants who don’t have neither the expertise nor the adequate advices to apprehend the subtilities of this area. Managing to have reliable data is a struggle: implementation of Google Tag Manager and its data layer, configuration of Google Analytics, adding a cookie banner and follow the GDPR instructions…
At Stigmi, we conceived the optimal solution for your data to be:
easy to apprehend (dashboard Google Data)
complete (data layer implementation for oogle Tag Manager)
reliable (advanced e-commerce Google Analytics configuration)
reusable (use of Google Tag Manager)
GDPR compliant (cookie banner and Analytics configuration)
consistant (UTM tagging plan)
Even with an optimal configuration of Google tools, merchants have to deal with major issues:
data not being saved before the user consents to the cookied
the cookie banner increasing page load time
handling the consent may not be precise enough
In most cases, the warning regarding the use of cookied are handled through a module installed on the shop. Not only this adds an extra loading layer but it is also nearly impossible to control the triggering of scripts called through Google Tag Manager. Therefore the GDPR is not respected and the page loading time is impacted.
The optimal solution consists in triggering the cookie banner through the Google Tag Manager. There are only perks:
no impact on the page loading time
adds the possibility to start the analytics tracking before displaying the cookie banner
precise handling of consents depending of the global or custom cookie acceptance
displaying the cookie banner in the user's language
We can set up your tracking from scratch with an internal management of all the required elements:
developments depending of your plateform weither it is PrestaShop, Magento or WordPress to integrate data layer needed for Tag Manager
custom development of the cookie banner within Google Tag Manager
advanced configuration of Google different tools
good understanding of the stacks of your e-marketing campaigns reportings
Our technologies
A focus on open source and e-commerce
