Tracking and Analytics

You have an e-commerce or transactional site and monitoring your activity reliably is a major issue for you.

Measuring your performance, not so simple

• The data does not go back to Google Analytics or is incomplete

• The tracking scripts and the cookie banner penalize the loading time

• Consent management and tracking not compliant with legislation

Many websites suffer a triple penalty: the management of cookie consent is managed by a module which slows down the site, the use of Google Tag Manager is impossible or outside the rules, and the data reported is incomplete.

Optimize your site and its conversion rates with a real tracking strategy

• Completeimplementation of a data layer provided for Google Tag Manager

• Reliable as much as possible configuration of Google Analytics with advanced e-commerce

• GDPR Compliant Analytics and cookie banner configuration

• Consistent and easy to visualizeUTM tagging plan and Google Data Studio dashboard

• Flexible and reusable if you had to add tracking linked to social networks for example

• Analysis of your data and tracking scripts in place

• Developments or brief from your agency to integrate the data layer necessary for the Tag Manager

• Custom creation of a complete cookie bar within Google Tag Manager

• Advanced configuration of various Google tools and user consent

• Implementation of effective reporting for your e-marketing campaigns

Without quality Google Analytics monitoring, managing the development of a website is like piloting blindly. This is why we suggest that you implement an optimal solution, combining the advantages: