Skip to content

Server-Side tagging

Implementation of a server-side tracking

In the third quarter of 2024, the leading Google Chrome browser will cease to support third-party cookies. Even if they are already limited in practice (adblockers, Safari restrictions), this is a revolution, because third-party cookies have been used as a basis for tracking since the early days of the Internet. Third-party cookies are files that store users’ personal information (e.g. IP address, originating site, advertising identifier) for the benefit of a domain other than that of the main site (hence the term “third-party”). The impact is greatest for companies running advertising campaigns (Google Ads, Bing Ads, Meta Ads, etc.). There is a risk that the traffic measured will no longer be representative of real activity and will distort investment decisions.

Full implementation of server-side tracking

We can switch your site’s current tracking to 100% server-side tracking, using our partner Stape.io. The big advantage of server-side tracking is that you can trigger tracking using scripts loaded from a sub-domain (analytics.stigmi.eu in our case). Cookies generated in this way will be considered as proprietary (“first-party”) and no longer “third-party”.

Audit of current tracking implementation

Technical analysis of the existing system (consent banner, script loading)

Recommendations concerning compliance with legislation

Tracking server configuration

Configuration of your Stape.io account

Subdomain configuration

Configuring Google Accounts

Configuring Google Tag Manager client + server accounts

Configuration Google Analytics + Ads

Configuration of the triggers on the website

Optimized scripts loading via Google Tag Manager

No more script calls in the code or via modules

Standard showcase website

1 PROD website

775€

Tracking server configuration

On-site sGTM call configuration

Configuration Google Tag Manager + Analytics + Ads

PROD site configuration

Showcase site with conversion

PROD & TEST websites

1 475€

Advanced tracking server configuration

On-site sGTM call configuration

Configuration Google Tag Manager + Analytics + Ads

Configuration report

1-month support

Transactional website

PROD & TEST websites

2 575€

Advanced tracking server configuration

On-site sGTM call configuration

Configuration Google Tag Manager + Analytics + Ads

Configuration of all scripts: Meta, Microsoft, Linkedin, etc.

Conversion path optimisation

Configuration report

3-month support

Ready? Us too!
Contact us now

Contact us!

They trust us

What you need to provide

  • Access to your Google Analytics account
  • Access to your Google Tag Manager with publishing rights
  • Access to your services requiring the implementation of scripts
  • Access to your consent platform
  • A contact person to liaise with the various parties involved
  • For transactional websites, it is assumed that a datalayer has already been set up

Why Stigmi?

  • A global vision and the best practices in the field
  • The ability to make systems and people communicate
  • A multi-disciplinary team to intervene at every link in the chain
  • A taste for work well done

The benefits

Manage your business with precision

don't rely on incomplete data

Control implementation

avoid trial and error and wasted time

Measure your conversions

to optimise your advertising campaigns

Benefit from solid expertise

with support and advices

Prepare for the future

with a flexible and robust solution

Completion within 2 weeks

for complete integration