Server-Side tagging
Implementation of a server-side tracking
In the third quarter of 2024, the leading Google Chrome browser will cease to support third-party cookies. Even if they are already limited in practice (adblockers, Safari restrictions), this is a revolution, because third-party cookies have been used as a basis for tracking since the early days of the Internet. Third-party cookies are files that store users’ personal information (e.g. IP address, originating site, advertising identifier) for the benefit of a domain other than that of the main site (hence the term “third-party”). The impact is greatest for companies running advertising campaigns (Google Ads, Bing Ads, Meta Ads, etc.). There is a risk that the traffic measured will no longer be representative of real activity and will distort investment decisions.
Full implementation of server-side tracking
We can switch your site’s current tracking to 100% server-side tracking, using our partner Stape.io. The big advantage of server-side tracking is that you can trigger tracking using scripts loaded from a sub-domain (analytics.stigmi.eu in our case). Cookies generated in this way will be considered as proprietary (“first-party”) and no longer “third-party”.
Audit of current tracking implementation
Technical analysis of the existing system (consent banner, script loading)
Recommendations concerning compliance with legislation
Tracking server configuration
Configuration of your Stape.io account
Subdomain configuration
Configuring Google Accounts
Configuring Google Tag Manager client + server accounts
Configuration Google Analytics + Ads
Configuration of the triggers on the website
Optimized scripts loading via Google Tag Manager
No more script calls in the code or via modules
Standard showcase website
1 PROD website
775€
Tracking server configuration
On-site sGTM call configuration
Configuration Google Tag Manager + Analytics + Ads
PROD site configuration
Showcase site with conversion
PROD & TEST websites
1 475€
Advanced tracking server configuration
On-site sGTM call configuration
Configuration Google Tag Manager + Analytics + Ads
Configuration report
1-month support
Transactional website
PROD & TEST websites
2 575€
Advanced tracking server configuration
On-site sGTM call configuration
Configuration Google Tag Manager + Analytics + Ads
Configuration of all scripts: Meta, Microsoft, Linkedin, etc.
Conversion path optimisation
Configuration report
3-month support
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What you need to provide
- Access to your Google Analytics account
- Access to your Google Tag Manager with publishing rights
- Access to your services requiring the implementation of scripts
- Access to your consent platform
- A contact person to liaise with the various parties involved
- For transactional websites, it is assumed that a datalayer has already been set up
Why Stigmi?
- A global vision and the best practices in the field
- The ability to make systems and people communicate
- A multi-disciplinary team to intervene at every link in the chain
- A taste for work well done
The benefits
Manage your business with precision
don't rely on incomplete data
Control implementation
avoid trial and error and wasted time
Measure your conversions
to optimise your advertising campaigns
Benefit from solid expertise
with support and advices
Prepare for the future
with a flexible and robust solution
Completion within 2 weeks
for complete integration