Tracking Facebook Ads Conversions
The Facebook pixel is no longer enough to ensure conversion tracking, the implementation of the Conversion API is essential.
To measure the conversion of your advertising campaigns on Facebook or Instagram, Meta historically offers the installation of a pixel. This solution is in the process of becoming obsolete, as it relies on cookies often blocked by browsers or adblocks.
In order to benefit from reliable data, the solution is to couple the pixel to the Conversion API (CAPI) tracking service. Data collection is done through exchanges between servers, without using cookies whose effectiveness varies depending on the user.
We suggest you install the Conversion API on your site and configure all the necessary elements within the Meta Business Manager.
Setting up API Conversion
Complete configuration from A to Z
Implementation with specialized Stape.io servers
Monitoring and support to clarify issues
Recommendations regarding privacy and GDPR
Guarantee of results
Conversion API active in the Business Manager event manager
Quality of correspondence of standard browser and server events
Deduplication of standard events
Conversion API "Solo"
Stand-alone installation
645€
Stape & FB CAPI Gateway account settings
Facebook Pixel connection to FB CAPI Gateway hub
Verification of test events and multi-integration feedback
Conversion API "sGTM"
Existing server-side tracking
975€
FB CAPI configuration on sGTM via existing GA4 tracking
Configuration of FB Pixel & FB CAPI parameters with deduplication
Verification of test events and multi-integration feedback
Configuration report
Conversion API "Full"
Setting up server tracking
2355€
Setting up Stape account & Google Tag Manager
Switch all your scripts to Google Tag Manager Server
FB CAPI configuration on server side via GA4 tracking
Configuration of FB Pixel & FB CAPI parameters with deduplication
Verification of test events and multi-integration feedback
Configuration report
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What you need to provide
Access to your Google Analytics account
Admin access to your Business Facebook account
Access to your Google Tag Manager account with publication rights
Why Stigmi?
- A global vision and the best practices in the field
- The ability to make systems and people communicate
- A multi-disciplinary team to intervene at every link in the chain
- A taste for work well done