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Tracking Facebook Ads Conversions

The Facebook pixel is no longer enough to ensure conversion tracking, the implementation of the Conversion API is essential.

To measure the conversion of your advertising campaigns on Facebook or Instagram, Meta historically offers the installation of a pixel. This solution is in the process of becoming obsolete, as it relies on cookies often blocked by browsers or adblocks.

In order to benefit from reliable data, the solution is to couple the pixel to the Conversion API (CAPI) tracking service. Data collection is done through exchanges between servers, without using cookies whose effectiveness varies depending on the user.

We suggest you install the Conversion API on your site and configure all the necessary elements within the Meta Business Manager.

Setting up API Conversion

Complete configuration from A to Z

Implementation with specialized Stape.io servers

Monitoring and support to clarify issues

Recommendations regarding privacy and GDPR

Guarantee of results

Conversion API active in the Business Manager event manager

Quality of correspondence of standard browser and server events

Deduplication of standard events

Conversion API "Solo"

Stand-alone installation

645€

Stape & FB CAPI Gateway account settings

Facebook Pixel connection to FB CAPI Gateway hub

Verification of test events and multi-integration feedback

Conversion API "sGTM"

Existing server-side tracking

975€

FB CAPI configuration on sGTM via existing GA4 tracking

Configuration of FB Pixel & FB CAPI parameters with deduplication

Verification of test events and multi-integration feedback

Configuration report

Conversion API "Full"

Setting up server tracking

2355€

Setting up Stape account & Google Tag Manager

Switch all your scripts to Google Tag Manager Server

FB CAPI configuration on server side via GA4 tracking

Configuration of FB Pixel & FB CAPI parameters with deduplication

Verification of test events and multi-integration feedback

Configuration report

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What you need to provide

  • Access to your Google Analytics account

  • Admin access to your Business Facebook account

  • Access to your Google Tag Manager account with publication rights

Why Stigmi?

  • A global vision and the best practices in the field
  • The ability to make systems and people communicate
  • A multi-disciplinary team to intervene at every link in the chain
  • A taste for work well done