Google Consent Mode V2
Since March 6, Google has required cookie consent banners to include its Consent Mode v2.
If you manage a website with a European audience and Google Ads advertising campaigns, it is important to track conversions to allocate your budget effectively.
Without implementing Consent Mode v2 before the deadline, advertisers will no longer be able to use all the features of Google Ads products, such as retargeting, personalized ads, and audience creation, which will affect advertising performance tracking.
Effective tracking implementation is complex, as it requires a deep understanding of technical and web marketing aspects.
Advanced mode implementation
To comply with this requirement, we recommend configuring Consent Mode V2 in advanced mode via Google Tag Manager. The advanced mode allows Google to collect anonymized data even in case of consent refusal, which can help model conversions and behaviors.
Banner compliant with Google Consent Mode v2 in advanced mode
either by implementing a banner without subscription in Google Tag Manager
or by configuring the compatible platform of your choice
Advanced configuration of your GTM tags
configuration of consent for tags other than those of Google
configuration of event triggers to activate tracking upon consent
Guarantee of results
Consent mode activated for conversions in Google Ads
Possible adjustments of Consent Mode if the service evolves in 2024
Compliance
simple
425€
Setup Advanced Consent Mode v2
PROD site configuration
Config compliant banner
Compliance
advanced
875€
Setup Advanced Consent Mode v2
PROD + TEST site configuration
Config compliant banner
Configuration report
1-month support
Compliance
e-commerce
1 375€
Setup Advanced Consent Mode v2
PROD + TEST site configuration
Config compliant banner
Configuration report
3-month support
Checkout & conversion specific checks
Ready? Us too! Contact us now
Contact us!They trust us
What you need to provide
- Access to your Google Analytics account
- Access to your Google Tag Manager with publishing rights
- Access to your certified consent platform, if applicable
- A contact person to liaise with the various parties involved
Why Stigmi?
- A global vision on tracking and best practices in this field
- The technical resources to intervene at every link in the chain
- The ability to make systems and people communicate
- Day-to-day field experience to stay ahead of the game
The benefits
Optimize your Google Ads campaigns
Avoid restrictions on functionality and tracking
Trigger tracking as soon as possible
Don't lose tracking data before consent
Control implementation
Avoid trial and error and wasted time
Compliant beyond Google
we provide a global approach to consent
Possible adjustments Consent Mode
until the end of 2024 if Google changes its service
Completion within 2 weeks
for compliant integration of Google Consent Mode V2